I’m still not back to a 100% so this post is going to be short (in contrast to my four previous epics.)
The discussion of silly stickers/promotional tools has been much discussed on other blogs and twitter, but the other day I came across this;
No one is going to go to HMV with the intent of buying the Sister Act double pack and see that banner thing and think ‘OMG LOOK, THE EXPENDABLES, THAT’S BEEN OUT SINCE NOVEMBER, FUCK SISTER ACT, I’M GOING TO FIND AND BUY THAT!!!’
It’s just never going to happen .
Also, if you tell me that the banner thing has probably just been left on since no one has bought that particular DVD, go and rot in a hole, the two films are completely unrelated and dissimilar so my point is still valid (ish.)